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African Dolls help Embrace African Tradition

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Established in 2003, EthiDolls® is a devBlack African Doll Imageeloper of collectible quality, African signature dolls and accessories, based in New York City. The company's mission is to create unique dolls and related accessories that help children and adults embrace African heritage, culture and tradition.

NEW! Watch a video interview with Salome Yilma - CEO

African Doll Details“We're pleased to contribute to the growing and important movement of African-American families researching heritage and re-connecting to cultural traditions,” says Salome Yilma, EthiDolls' chief executive officer, who conceived and designed the line along with Yeworkwoha Ephrem, EthiDolls' executive vice president. Both women are Ethiopian-American entrepreneurs living in New York.

Through EthiDolls, Ms. Ephrem and Ms. Yilma plan to develop unique African signature dolls and accessories that teach history and celebrate cultural diversity.

Zoom InThe African royalty dolls are handcrafted and the fine fabrics are made in select African countries. The company's special attention to detail and authenticity delivers collectible quality dolls of unprecedented value.

EthiDolls will launch more dolls based on African royal figures in 2008

A percentage of profits from the sale of EthiDolls' products will be set aside for charitable organizations that enrich the lives of young African-American girls.

During our journey into the Doll Market, we've found quite a few online resources to be valuable assets and we would like to share those with you. One is the Official Price Guide to Dolls by Denise Vann Patten, owner of Dollymaker and guide on About.com's doll collecting site. We also admire the breadth and diversity of eShopAfrica.com.

EthiDolls Management

Salome Yilma – Chief Executive Officer

Ms. Yilma is a co-founder of Ghenet Enterprises, Ltd. (EthiDolls). She has assembled the management team and developed the business plan for EthiDolls, the premier offering in a line of products planned for Ghenet Enterprises, Ltd.

Ms. Yilma was born in Ethiopia and spent her early years in Washington, D.C. and New York, where her father served as Ethiopian Ambassador to the United States and also to the United Nations. She was educated in Ethiopia in her early years, and then in the U.S. where she earned a bachelor's degree from Adelphi University. Her education and professional career in corporate America, combined with extensive travel for business and leisure, have given her a unique ability to bridge her rich heritage with the diverse cultural traditions of America.

Yeworkwoha Ephrem – Executive Vice President

Ms. Ephrem is a culinary pioneer and entrepreneur with more than thirty years of experience. Also a co-founder of Ghenet Enterprises, Ltd. and EthiDolls, Ms. Ephrem was also born in Ethiopia and has been for the past eight years the owner/operator of the highly successful Ethiopian restaurant, Ghenet, located in the SoHo neighborhood in New York City.

Ms. Ephrem has worked at Ethiopian Airlines in the Commercial Planning & Marketing Division, the United Nations Development Program in New York, and the United Nations Peace Keeping Missions in Israel and Lebanon. She has traveled extensively throughout Ethiopia, as well as the Middle East.

Patti Gindoff – Senior Vice President, Marketing

Ms. Gindoff has been a sales and advertising executive for over 22 years. In her various sales/advertising roles, she has successfully developed marketing strategies for new business in the computer industry; managed and sold for Fairchild's Classified Advertising and Textbook Divisions; and effectively executed sales and training methods for Fairchild's in-bound and outbound Classified Advertising Division.

Stephanie Janis – Senior Vice President, Product Development

Ms. Janis is a well-respected toy inventor and commercial product developer whose focus is the design of girls' products and dolls. Her commercial product development achievements include involvement as a team member in the highly successful Cabbage Patch Doll for Coleco, P. J. Sparkles for Mattel, which sold $100 million to date since 1997, and Tatoodles for Grand Toys, which has sold $30 million to date.

Ms. Janis began her career as a designer with such companies as Ideal, Coleco, Am Toy, CBS Toys, and Avon. She is also a visiting faculty member for the Toy Design Department at the Fashion Institute of Technology, where she has been involved in many aspects of the program's development since its inception in 1989.

Fassil Gabremariam – Chief Financial Officer

Mr. Gabremariam has 32 years of senior financial management experience in the Telecommunication and Information Technology Industry. He was previously the Vice President of Finance & Treasurer of Intermedia Communications, where he directed the corporation's financial planning, accounting, treasury, purchasing, and facilities management functions.

As President and Founder of the U.S. Africa Free Enterprise Education Foundation he has used his personal assets and invaluable time to promote Africa by organizing programs and events that educate and inspire both the business community and school children about the positive dimensions of this vast continent.

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